Content Services
Customer support is one of the most important part of virtually any business. Whether you focus is business to consumer (B2C) or business to business (B2B), your survival depends on satisfying the needs of the people who pay you.
Offering customer support is traditionally considered a cost of doing business, with positions are created as an after-thought. Isn’t it much better to design a full customer experience directly into your business plan?
A real customer experience comes from adopting a marketing mindset to your customer support strategies. Innovative people in business have often used a customer-first ethic as a foundation for content marketing plans.
These days, it’s possible for a small team of experts to support products used by millions of people around the world using social media and online communities. Taking a one-to-many approach in support interactions allows you to support your customers efficiently at scale on a budget.
It’s easy to decide that your business needs to offer customer support on social media. However, in order to ensure that your social media support program actually creates value for your customers and your business, make sure to have a comprehensive plan in place before your first tweet.
Continue reading “5 Questions to Ask When Planning Social Media Support”