Your Customer Focus Is Your Content Marketing Superpower

A content strategy that focuses on delivering real value to customers can create powerful attachments to your business that last a whole life.

Customer-focused content may be the most important part of your content marketing plan that you probably aren’t doing right. If you’re content isn’t creating real, emotional connections with your customers, then you know you aren’t doing it right.

Now, that isn’t to say your content is not good. It may be pretty helpful, too. But producing blog posts that don’t sound like they were written by a computer that contain basically correct information isn’t exactly a high bar to set for your content strategy.

Continue reading “Your Customer Focus Is Your Content Marketing Superpower”

The 4 Pillars of SaaS Online Community Management

online community management

If you’re responsible for customer service or tech support for a business that provides software, you’re probably already familiar with the term community management. It’s the way you get to expand the reach of your customer support without expanding your budget, right?

Because of the dynamics of using community management for your customer service and tech support operations, software businesses with a large numbers of users that run lean can find an effective way to hunt bugs and improve the customer experience by offering an online community.

Continue reading “The 4 Pillars of SaaS Online Community Management”

3 Tips for Giving Quality Social Media Customer Service

Social media customer support

Offering customer service over social media is often a great way to support your customers. However, you should make sure to take the time to do it right – otherwise it can do more damage than having no support at all.

Your customer service productivity will increase as you reach more customers at once on social media for common problems, so make sure to put more care into the customers you do respond to. Even if that means spending more time on them.

Continue reading “3 Tips for Giving Quality Social Media Customer Service”