Tag: Content Strategy

Content strategy refers to a plan focusing on the day-to-day details of content creation and delivery. It also documents your guidelines for content creation and governance.

Because content strategists put spotlight on logistical topics like content architecture, governance and standards, they are often directly involved in the creation of websites, publications and other marketing projects.

Having a comprehensive content strategy plan ensures that content is easier to find. The work of content strategists results in content that is clear, well-structured and easy to find. In turn, this improves the success of a business’ content marketing and customer experience efforts.

Content usability isn’t the only area that a content strategy plan deals with, however. It can help you define your content lifecycle so that you maintain a steady and sustainable supply of fresh content.

February 8, 2017July 9, 2017

The 3 Most Important Content Strategy Questions

content strategy

Having a solid content strategy for each piece of your content marketing plan is an important final step of the planning process. You want to have a clear idea of the content you need to create and how it will benefit your audience.

“If you’re not putting out relevant content in relevant places, you don’t exist,” says celebrity entrepreneur Gary Vaynerchuk. This gets to the heart of content strategy: if you’re content isn’t valuable and if nobody sees it, then creating it was a wasted effort.

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January 1, 2017July 13, 2017

3 Reasons You Need a Content Marketing Strategy

A content marketing plan helps you monitor your digital marketing efforts and ensures your time and money are well spent.

When you’re busy running your business, spending precious hours or dollars creating something like a content marketing strategy can seem pretty frivolous. There are a million other things you need to do now, and you’re already getting sales without a marketing plan – so why bother?

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