Having a solid content strategy for each piece of your content marketing plan is an important final step of the planning process. You want to have a clear idea of the content you need to create and how it will benefit your audience.
“If you’re not putting out relevant content in relevant places, you don’t exist,” says celebrity entrepreneur Gary Vaynerchuk. This gets to the heart of content strategy: if you’re content isn’t valuable and if nobody sees it, then creating it was a wasted effort.
Continue reading “The 3 Most Important Content Strategy Questions”