Tag: Content Strategy

  • Your Customer Focus Is Your Content Marketing Superpower

    Customer-focused content may be the most important part of your content marketing plan that you probably aren’t doing right. If you’re content isn’t creating real, emotional connections with your customers, then you know you aren’t doing it right. Now, that isn’t to say your content is not good. It may be pretty helpful, too. But […]

  • Customer Persona Marketing Mistakes You Need to Avoid

    Creating a customer persona is an important part of any content marketing strategy. It isn’t enough to simply create a great product or offer a valuable service. You need to know who will benefit from choosing what you offer. Understanding your core audience is what gives you the ability to sell them your product or […]

  • The Importance of the Persona in Content Marketing

    Knowing your customers is a key part of marketing your business, regardless of where you focus your efforts. When you’re able to understand the fears and aspirations of the people who enjoy your product, then you’re well on your way to understanding their motivations for doing things – like buying your product. One of the […]

  • The 3 Most Important Content Strategy Questions

    Having a solid content strategy for each piece of your content marketing plan is an important final step of the planning process. You want to have a clear idea of the content you need to create and how it will benefit your audience. “If you’re not putting out relevant content in relevant places, you don’t […]

  • 3 Reasons You Need a Content Marketing Strategy

    A content marketing plan helps you monitor your digital marketing efforts and ensures your time and money are well spent. When you’re busy running your business, spending precious hours or dollars creating something like a content marketing strategy can seem pretty frivolous. There are a million other things you need to do now, and you’re […]