Your Customer Focus Is Your Content Marketing Superpower

A content strategy that focuses on delivering real value to customers can create powerful attachments to your business that last a whole life.

Customer-focused content may be the most important part of your content marketing plan that you probably aren’t doing right. If you’re content isn’t creating real, emotional connections with your customers, then you know you aren’t doing it right.

Now, that isn’t to say your content is not good. It may be pretty helpful, too. But producing blog posts that don’t sound like they were written by a computer that contain basically correct information isn’t exactly a high bar to set for your content strategy.

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Customer Persona Marketing Mistakes You Need to Avoid

creating a customer persona

Creating a customer persona is an important part of any content marketing strategy. It isn’t enough to simply create a great product or offer a valuable service. You need to know who will benefit from choosing what you offer.

Understanding your core audience is what gives you the ability to sell them your product or service. It also allows you to touch their lives in ways that generate the bonds of trust. Really understanding your core audience is how you also generate a truly memorable experience for them.

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The Importance of the Persona in Content Marketing

content marketing persona

Knowing your customers is a key part of marketing your business, regardless of where you focus your efforts. When you’re able to understand the fears and aspirations of the people who enjoy your product, then you’re well on your way to understanding their motivations for doing things – like buying your product.

One of the most tried and true tools that marketers use to illustrate the customers of a business is the Persona. A customer persona is a fictional character created from research on your customers and those in your industry. Your business may use only one persona, or you may create and use a persona for each market segment you want to target.

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