Your Customer Focus Is Your Content Marketing Superpower

A content strategy that focuses on delivering real value to customers can create powerful attachments to your business that last a whole life.

Customer-focused content may be the most important part of your content marketing plan that you probably aren’t doing right. If you’re content isn’t creating real, emotional connections with your customers, then you know you aren’t doing it right.

Now, that isn’t to say your content is not good. It may be pretty helpful, too. But producing blog posts that don’t sound like they were written by a computer that contain basically correct information isn’t exactly a high bar to set for your content strategy.

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Tech Can Console the Lonely When Given Human Qualities

Can a robot posting to social media cure loneliness?
Is this little guy sabotaging your ability to overcome loneliness?

Confirming what fans of the 2013 movie Her already know, researchers have found that those who interact with life-like devices with complex artificial intelligence (AI) are less likely to seek out social interactions with other people. They wrote that designing products and automated services to be interactive and appear alive could be used to ease loneliness from social exclusion.

Whether a product is a social media network, humanoid robot or video game, if it is highly-interactive it may be soothing the effects of social exclusion in individuals.

However, they also warn that the spread of these anthropomorphic consumer products could also pose unknown risks to the social fabric of your community.

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The 4 Pillars of SaaS Online Community Management

online community management

If you’re responsible for customer service or tech support for a business that provides software, you’re probably already familiar with the term community management. It’s the way you get to expand the reach of your customer support without expanding your budget, right?

Because of the dynamics of using community management for your customer service and tech support operations, software businesses with a large numbers of users that run lean can find an effective way to hunt bugs and improve the customer experience by offering an online community.

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