Knowing your customers is a key part of marketing your business, regardless of where you focus your efforts. When you’re able to understand the fears and aspirations of the people who enjoy your product, then you’re well on your way to understanding their motivations for doing things – like buying your product.
One of the most tried and true tools that marketers use to illustrate the customers of a business is the Persona. A customer persona is a fictional character created from research on your customers and those in your industry. Your business may use only one persona, or you may create and use a persona for each market segment you want to target.
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