Customer-Oriented Content
Content marketing is a discipline that emphasizes the creation of content to drive interest in a brand or business without actively attempting to sell a product. It focuses on providing value to a potential customer’s life in the form of entertainment, education, journalism or other content-producing activity.
It’s most often used to support inbound marketing strategies. Magazines, television shows and professional associations can all be used to support a brand or business with content. In digital marketing, blogs and social media are both common vehicles for a content strategy.
The more advertising we see, the more resistant we become to it. The more we see, the more we “tune it out.” Yet interestingly, we may watch a movie dozens of times, or listen to a song dozens of times a day.
When you focus on inbound marketing using content, you’re not simply telling people why they should buy your product. You’re inviting them into your view of the world and giving them a reason to desire your product.
A content marketing plan helps you monitor your digital marketing efforts and ensures your time and money are well spent.
When you’re busy running your business, spending precious hours or dollars creating something like a content marketing strategy can seem pretty frivolous. There are a million other things you need to do now, and you’re already getting sales without a marketing plan – so why bother?
Continue reading “3 Reasons You Need a Content Marketing Strategy”