Category: Content Marketing

  • Your Customer Focus Is Your Content Marketing Superpower

    Customer-focused content may be the most important part of your content marketing plan that you probably aren’t doing right. If you’re content isn’t creating real, emotional connections with your customers, then you know you aren’t doing it right. Now, that isn’t to say your content is not good. It may be pretty helpful, too. But […]

  • Customer Persona Marketing Mistakes You Need to Avoid

    Creating a customer persona is an important part of any content marketing strategy. It isn’t enough to simply create a great product or offer a valuable service. You need to know who will benefit from choosing what you offer. Understanding your core audience is what gives you the ability to sell them your product or […]

  • Tech Can Console the Lonely When Given Human Qualities

    Confirming what fans of the 2013 movie Her already know, researchers have found that those who interact with life-like devices with complex artificial intelligence (AI) are less likely to seek out social interactions with other people. They wrote that designing products and automated services to be interactive and appear alive could be used to ease […]

  • The Importance of the Persona in Content Marketing

    Knowing your customers is a key part of marketing your business, regardless of where you focus your efforts. When you’re able to understand the fears and aspirations of the people who enjoy your product, then you’re well on your way to understanding their motivations for doing things – like buying your product. One of the […]

  • The 3 Most Important Content Strategy Questions

    Having a solid content strategy for each piece of your content marketing plan is an important final step of the planning process. You want to have a clear idea of the content you need to create and how it will benefit your audience. “If you’re not putting out relevant content in relevant places, you don’t […]

  • The 4 Pillars of SaaS Online Community Management

    If you’re responsible for customer service or tech support for a business that provides software, you’re probably already familiar with the term community management. It’s the way you get to expand the reach of your customer support without expanding your budget, right? Because of the dynamics of using community management for your customer service and […]

  • 3 Online Reputation Management Tips for Your Business

    If you’ve ever read a review online or if you’ve searched Google for a product, then you can understand the importance of online reputation management for a business. And you’re not alone – 84 percent of people trust customer reviews online as much as a personal recommendation — 58 percent think a business’ star rating […]

  • 3 Tips for Giving Quality Social Media Customer Service

    Offering customer service over social media is often a great way to support your customers. However, you should make sure to take the time to do it right – otherwise it can do more damage than having no support at all. Your customer service productivity will increase as you reach more customers at once on […]

  • 5 Questions to Ask When Planning Social Media Support

    It’s easy to decide that your business needs to offer customer support on social media. However, in order to ensure that your social media support program actually creates value for your customers and your business, make sure to have a comprehensive plan in place before your first tweet.

  • 3 Reasons You Need a Content Marketing Strategy

    A content marketing plan helps you monitor your digital marketing efforts and ensures your time and money are well spent. When you’re busy running your business, spending precious hours or dollars creating something like a content marketing strategy can seem pretty frivolous. There are a million other things you need to do now, and you’re […]